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In case you’ve been studying this weblog for some time, you’ll know that we began a second weblog again in 2020, and at the moment, we run 6 blogs in complete with 4 of them doing fairly properly (take a look at this earnings report or our 2020 weblog).
Beginning our first weblog (the one you’re studying now), was the one finest determination of our lives, and there are lots of causes to start out your first weblog, however on this submit, I need to communicate to these of you who have already got a weblog.
It might come as a shock to some that beginning a second weblog can really give your principal weblog an enormous increase, whereas additionally serving to to recharge your artistic juices in a brand new area of interest.
Free Running a blog Course
Begin a weblog utilizing our information and obtain my WordPress Newbie Blogger Course and 200-Web page Running a blog Ideas e book For Free ($199 Worth). Have already got a weblog? Purchase the course right here.
10 Causes To Begin a Second (or third, or 4th..) Weblog
Not too long ago I wrote an enormous information to 101 area of interest web site concepts. In case you can’t consider a brand new concept from that submit, there are hundreds extra that will come to thoughts if you happen to learn it, as a few of them are fairly broad. In case you’re nonetheless undecided if you wish to have two websites or if you happen to’d have the ability to deal with the workload, learn on.
Listed here are 10 causes to start out one other weblog or web site.
1. You Can Do it Proper From The Begin
You’d be stunned simply how a lot you realized from beginning your first weblog. I do know I used to be. A lot of the preliminary frustration and confusion about selecting a weblog title, what to write down, and find out how to become profitable was gone, which meant that I used to be in a position to deal with precisely what wanted to be completed, moderately than operating in circles and losing time like we did once we first began this weblog.
I already knew find out how to grow to be a journey blogger, and the vital options of a profitable weblog, so studying find out how to construct a profitable weblog in one other area of interest was simpler the second time round.
I might skip these extra difficult phases of running a blog and dive proper into the vital stuff.
In case you’ve had your weblog for greater than a yr or two, I’m certain you’d agree that the early days of your weblog are an entire mess. Issues aren’t categorized correctly, you didn’t interlink issues correctly, your permalinks are a catastrophe, and so forth.
Your second weblog will be totally different. Together with your second weblog, you’ll be able to construct it from the bottom up… the appropriate means.
I truthfully suppose that’s why my most up-to-date couple of blogs have been incomes a full-time earnings inside a yr. I construct them proper from the beginning and Google acknowledged my blogs as new youngsters on the block, but in addition realized that they have been constructed correctly.
Due to this fact, I began getting visitors and incomes cash simply a few months after pushing them reside.
In case you’re nonetheless undecided you’d have the ability to construct your second weblog up the appropriate means, you’ll be able to take a look at our WordPress Newbie Blogger Course which is able to make sure you grasp fast-loading web site design, weblog submit writing, and web site construction so your weblog can get the top begin it deserves.
2. Leverage A number of Blogs For Hyperlink Constructing
This was an enormous lightbulb second in my multiple-blog-running profession. All of a sudden I noticed that I might leverage my first weblog to get visitor posts that hyperlink to my new one.
Let’s say you could have a weblog with a DA of 20 (if that is all Greek to you, take a look at our information on hyperlink constructing), and also you simply began a model new weblog with a DA1.
It might be very troublesome to get individuals to hyperlink to such a brand new web site from their very own blogs as a result of there’d be nothing in it for them (your web site wouldn’t supply them any return “hyperlink juice” for their very own search engine optimization).
However if you happen to can supply them a characteristic in your DA20 web site in trade for them that includes your model new web site, out of the blue you could have a win-win alternative, and belief me, your link-building will grow to be a thousand occasions simpler.
I used to be in a position to construct upwards of 30 hyperlinks per thirty days within the first few months by leveraging my different websites. And that wasn’t at all times linking from Goats On The Highway (a comparatively excessive DA). I usually obtained backlinks in trade for options on my smaller websites that have been DA15-30 on the time.
By leveraging your current websites on this means, you’ll be able to construct many extra hyperlinks to each websites. As soon as your new web site will get a little bit of search engine optimization clout behind it, you too can use it to get extra hyperlinks to your flagship web site, and the optimistic results begin to compound.
To be taught extra about search engine optimization and finest practices to rapidly develop your visitors, take a look at our Free search engine optimization Coaching Video Right here.
3. Get Massive Media Options
When you could have a model new web site, it’s nearly unattainable to get featured on large media web sites like people who you see within the “As Seen In” part of this weblog’s dwelling web page.
However with a second and third weblog, out of the blue you could have a little bit of a portfolio going. In my case, this helped with getting options, and it additionally rejuvenated my freelance writing profession.
For one, getting featured on finance web sites and people masking issues like artistic writing and freelance writing turns into a lot simpler. Now you could have a narrative. You’ve already constructed one weblog up and now you’re constructing one other.
Secondly, your first weblog is proof that you recognize what you’re doing and it may be your writing instance web site to get media options in your smaller web site.
And lastly, the identical trade of blogroll options can occur with large media options. Identical to constructing backlinks together with your running a blog colleagues, a whole lot of greater media websites could also be serious about a hyperlink out of your greater web site, even when it’s solely a DA15 or 20.
Meaning, if the media web site is related to your model and suits naturally in your content material, you’ll be able to hyperlink to a helpful submit on the large media web site, and in trade, they might characteristic your new weblog.
4. Earnings Diversification
Whether or not you’re beginning a area of interest web site, a ardour weblog, or a weblog for what you are promoting, earnings diversification is essential in modern-day running a blog.
Affiliate applications come and go. Product gross sales go up and down. Promoting income fluctuates in sure niches.
With a second or third weblog, out of the blue you’ll be able to diversify your earnings streams into totally different affiliate applications, totally different promoting marketplaces, and fully new income sources.
After I began constructing my second web site, I merely Googled totally different affiliate applications and different potential financial channels.
Quickly I had nearly a dozen new earnings concepts that I had by no means even thought of with Goats On The Highway, and since I already knew the significance of affiliate marketing online, I used to be off to the races.
The identical went for my third web site and one other one which we bought. All of a sudden we had dozens of earnings streams which meant that our eggs have been unfold throughout many extra baskets.
The brand new web site was in a position to land sponsorships from fully totally different manufacturers and companies, and that modified the mannequin for that enterprise totally. The identical went for the opposite websites that we finally began and purchased.
Belief me, that’s a a lot better feeling than counting on one web site with just some earnings streams.
5. Algorithm Diversification
Ever since round 2019, this has been an extremely vital type of diversification. Google is now not the benevolent web God it as soon as was.
As of late, even if you happen to suppose you’re doing every thing proper, a core algorithm replace from Google can ship your visitors right into a tailspin.
In fact, you’ll be able to normally keep away from visitors drops if you happen to observe correct search engine optimization, however typically Google makes errors, otherwise you made a mistake you didn’t consider, and BOOM. You out of the blue have 30-50% much less visitors.
By having a number of websites, you’ll be able to hedge your bets on the Google Gamble and preserve a extra constant and dependable earnings.
It’s occurred to me fairly just a few occasions. Whereas we haven’t been too negatively impacted by algo updates for a few years, we do nonetheless see the odd bump and drop in visitors across the time of the updates.
However most often, a few our websites will go up, and a pair will go down. By having just a few on the go, it has helped to interrupt even or do higher in nearly all core replace situations.
6. E-E-A-T
Google introduced the significance of E-A-T (Expertise, Authority, and Trustworthiness) again in 2014, and in 2022 they added one other E for Experience.
Which means Google scans the web, and your individual weblog, to attempt to show that you’re value listening to. If Google concludes that you just don’t know something concerning the matters you’re speaking about, they gained’t present you in search outcomes and thus, you’ll get no visitors.
By having a number of blogs, you’re giving Google maybe the largest sign that you recognize what you’re doing. On the very least, within the running a blog world.
This in fact isn’t as efficient in case your 2 blogs are in fully totally different niches, however having two web sites nonetheless exhibits Google that you recognize about running a blog, find out how to write content material, and find out how to assist readers.
Ever since we began operating a number of blogs, all of them have been rising. In fact, that is primarily on account of the truth that we’ve persistently written content material on them and promoted them, but in addition I do imagine that Google has elevated our E-E-A-T, significantly as bloggers and digital nomads, as a result of we’ve got a number of websites.
7. Cross-Promotion
You is likely to be stunned that I waited all the way in which till quantity 7 on this record so as to add what might be the obvious motive to have a number of blogs. Properly, I needed to wow you with some lesser-known concepts earlier than hitting this apparent one 😉.
Cross-promotion is a really efficient method to develop a brand-new weblog from zero to hero in a brief time period.
If you have already got one weblog that has some following, perhaps it will get some visitors, perhaps you could have an e-mail record of avid followers, or perhaps you could have just a few hundred on social media. That is pure gold in your second web site.
Other than the plain good thing about merely sharing your content material from the brand new weblog throughout all your extra established channels, there’s additionally an search engine optimization profit right here as properly.
The primary search engine optimization indicators for Google are nonetheless high quality content material and high quality backlinks, however second to these extra apparent triggers is what we name “no hyperlink mentions”.
That is when your weblog will get an honest quantity of visitors from a supply that doesn’t straight hyperlink to your weblog. You are able to do this by merely speaking about your new weblog on totally different channels with out linking to it.
Sounds counterintuitive doesn’t it? However it works.
Individuals will then Google round to attempt to discover this weblog you’re speaking about and voila, you could have some no-link mentions.
I’m not saying you shouldn’t hyperlink to the weblog too. When you have a number of blogs, they need to be interlinked with one another fairly a bit. However each infrequently, a no-link point out can actually assist increase your weblog’s search engine optimization, and when you have a number of blogs… you could have the reply.
8. Fall-Again Productiveness
We’ve been operating this weblog now for over a decade and whereas we nonetheless have a couple of thousand posts in thoughts and 1,000,000 concepts of find out how to make it higher, we nonetheless discovered ourselves in artistic ruts infrequently.
Among the finest issues about having a secondary web site is the concept of fall-back productiveness and backup ardour.
What I imply by that is that while you hit author’s block in your principal undertaking, you could have one other one to rapidly transfer to till you’re feeling re-inspired.
I did this numerous occasions and I did it forwards and backwards between our two blogs and now that we’ve got 4, I discover myself passing between them and maintaining myself 100% productive by doing one thing day-after-day I sit down on my laptop computer.
That is invaluable. If you have already got a weblog, you recognize that some days you simply don’t know what to do. Or perhaps you do know what to do, however you don’t really feel prefer it.
By having a second ardour undertaking, you’ll be able to at all times really feel impressed and at all times have one thing to maneuver to while you really feel burnt out by sure duties and jobs that associate with running a blog.
9. Open Inventive Doorways
In fact, by beginning a weblog in a brand new area of interest, you’ll have entry to a brand new viewers and a wholly new ardour to write down and construct content material round.
However apart from that, you’ll additionally have the ability to increase on matters and concepts that will not match together with your present model.
For instance, lots of people have vegan/eco blogs, however in addition they like to journey. In the event that they submit numerous movies of themselves on planes, then their viewers won’t seemingly jive with the potential hurt to the setting, regardless of how a lot they offset their carbons.
Perhaps these bloggers would like to share their journey tales however are anxious concerning the viewers backlash. Properly, that is the proper case for one more weblog.
You’ll be able to run new web sites in new niches that will in any other case not match in your principal web site. I’m not saying to go towards every thing you imagine in on a second web site.
But when there’s a content material pivot you’ve at all times needed to take however couldn’t as a result of your present weblog has considerably pigeonholed you, then a second weblog will be the reply.
10. The Problem is Rewarding
This might’ve simply been the number one motive to start out a second weblog. It’s difficult and it’s enjoyable.
We had three principal the explanation why we began a second weblog in 2020.
- To Show It Nonetheless Works: I get emails day-after-day from individuals asking if it’s nonetheless attainable to begin a weblog and earn cash. Their concern was that we began Goats On The Highway a decade in the past when there was no competitors and that’s why we have been profitable. This was the primary motive I began my second weblog. I needed to show to these readers, and myself, that I might construct a weblog in any area of interest and earn a job-quitting earnings from it inside a yr. Lengthy story quick, it labored. And we’ve completed it repeatedly.
- To Diversify Throughout COVID: As you’ll be able to think about, a world pandemic was not good for anybody within the journey trade. In fact, far worst issues got here from it, however for us, this was a reasonably large hit. I touched on diversification a few occasions on this submit already, and for us, beginning a weblog about one thing that didn’t require individuals to journey and be round others was essential throughout these occasions and it stored our creativity going.
- To Problem Ourselves: Again to this remaining merchandise on my record of causes to start out a second or third weblog or web site. The problem was extremely rewarding. I liked constructing the weblog up from scratch and doing every thing proper. I liked connecting with a brand-new viewers and I felt impressed by the brand new matters we have been masking and the brand new types of content material we have been creating.
Having a problem and goal in life is one thing that basically does make me pleased. For me, cash doesn’t purchase happiness in any respect. Serving to different individuals does.
We’ve at all times tried to make use of our blogs to assist individuals in a roundabout way or one other. Whether or not that’s to stop jobs they don’t get pleasure from and grow to be digital nomads, or to start out a weblog on their very own, probably the most rewarding emails we get are from individuals who discovered advantages from the pages we’ve printed on the internet.
Having a number of blogs has expanded our attain and made it attainable for us to assist extra individuals obtain various kinds of targets, whereas giving us that thrilling problem that life usually requires.
FAQs About Beginning & Working A number of Blogs
Try our Free Newbie Running a blog Course. If you begin a weblog from this web page, you’ll routinely obtain our free course that may present you step-by-step, with screen-recorded video tutorials, precisely find out how to begin, design, and develop a profitable weblog in any area of interest… even if you happen to’re not tech-savvy.
After we began our second weblog, we began studying find out how to be rather more productive with all of our running a blog duties. I cowl quite a bit about productiveness in our Full WordPress Course, so if you happen to’re undecided about find out how to optimize your time, test that out.
That is principally precisely what we lined on this submit, however to summarise, having a number of websites will help you cross-promote, construct hyperlinks, diversify, preserve productive, and have a rewarding problem in your life.
This can be a powerful one to reply. When you have completed our Free Course together with your first weblog, then you definitely’ll seemingly already know sufficient about find out how to weblog to start out a second one alongside it. In case you discover that you just nonetheless don’t know find out how to design your weblog, write weblog posts and run the positioning, I’d maintain off till you totally have a grasp on running a blog earlier than beginning a second web site.
Try our submit on 101 Area of interest Web site Concepts, then when you’ve thought-about a distinct segment that you just’re enthusiastic about, do some search engine optimization Key phrase Analysis and see if there’s potential for visitors progress. Lastly, resolve if there are sufficient monetization strategies within the area of interest to earn an earnings.
That is extremely vital. Perhaps you have already got a journey weblog that covers the world, however you need to begin a brand new weblog that’s particular to Thailand. I 100% advocate you continue to begin that Thailand weblog, even when you have already got content material about Thailand in your world journey weblog. The extra area of interest your new weblog is, the higher. You’ll have the ability to get higher sponsors and press journeys too. It’s very laborious to achieve success with a broad “journey weblog” as of late, so by niching down, even to a selected metropolis, you’ll be able to guarantee your second weblog is exclusive, whereas additionally serving to you to develop sooner.
One factor I extremely advocate for individuals who run a number of blogs is to start out considering in scale. This doesn’t imply you lose the only of your blogs to progress and enlargement. However you could rent writers, or assistants to assist with the extra mundane duties of running a blog. If one among your blogs already earns earnings, I like to recommend spending that income on employees for each web sites in an effort to develop extra rapidly.
The primary con of beginning a second weblog is that you just run the chance of spreading your self too skinny. However if you happen to’re clever together with your time administration and you’re employed laborious on each websites persistently, you’ll be able to have a number of profitable blogs with out burning your self out.
What are you ready for?
I wasn’t kidding once I stated the most effective determination we ever made was beginning this weblog that you just’re studying, and I’m simply as pleased that we began our others.
Now we’ve got a number of web sites that give us goal and assist us to have an effect on a broader viewers. Probably the most rewarding facet of running a blog has at all times been getting optimistic suggestions from readers telling us that we had an affect in a roundabout way, nonetheless small.
Free Running a blog Course
Begin a weblog utilizing our information and obtain my WordPress Newbie Blogger Course and 200-Web page Running a blog Ideas e book For Free ($199 Worth). Have already got a weblog? Purchase the course right here.
Now we’re in a position to get these emails from a wide range of totally different audiences all enthusiastic about various things.
On prime of that, the passive earnings we’ve earned from these a number of blogs is one thing we’re nonetheless eternally grateful for.
After we have been working 50-75 hours per week in Canada in regulation corporations and oil rigs, we might’ve by no means dreamed of incomes extra whereas working a fraction of the time on our computer systems and being fully location impartial.
This can be a life that we wouldn’t commerce for the world and we owe it to our blogs and ourselves for having the braveness to start out Goats On The Highway once we did, and to proceed to pivot with new blogs as we grew.
I hope you discovered this submit useful and I hope it evokes you to think about beginning a second (or third) weblog.
As at all times… pleased running a blog!
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