Zack is again.

Have we mentioned that earlier than? In all probability, since that is his FOURTH time visitor posting on The Skinny Confidential. He’s humorous, he’s witty, he’s charming and in the present day he’s right here to inform us about his mentorship expertise with Lauryn.

We love this publish as a result of Zack shares what he discovered, however these are issues you are able to do too. No matter your business, you possibly can take these tangible suggestions and apply them to your personal enterprise, or life for that matter.

With that, let’s welcome Zack again to the weblog.

♡♡♡

Working with Lauryn has been such an unimaginable expertise! I’ve mad respect for the The Skinny Confidential empire she’s constructed. When she picked me to be her mentee, I used to be over the moon! However I made positive I labored for it.

I first invited Lauryn on my podcast, #NoFilter with Zack Peter, again in December 2018 to get myself on her radar. Time is efficacious, so relatively than eager to meet-up for espresso to select somebody’s mind, I choose to ask them on my podcast to make it extra price their whereas. Fortunately her schedule labored out and we hit off immediately.

The next summer time, I invited her again on, however this time together with her husband Michael. (I wished to get on HIS radar to get an in with Expensive Media.) Lauryn favored me, adopted me on Instagram, and I’d recurrently interact together with her content material to maintain my face on the top-of-mind.

Then in 2021, after I noticed that she opened her mentorship program, I utilized on Instagram. I had a transparent profile image, a catchy deal with (@justplainzack), and knew she’d undoubtedly acknowledge me. That’s clearly a for much longer approach of going about it, however my level is: All the time play the lengthy recreation. Don’t simply take into consideration the subsequent step, take into consideration the last word goal and all of the steps in between. Sure, it’s vital to take dangers and transfer quick, however generally constructing a relationship is what actually pays off extra in the long run.

Now, listed here are the six Most worthy classes I took away from working with Lauryn:

♡ You MUST Present Worth

It’s cute to be cute, however what extra can you provide? For me, I host a podcast that focuses on actuality TV information and “spilling the tea.” So individuals now come to me and belief me to present them one of the best and the juiciest tea. I give individuals entry to their favourite actuality stars by means of my interviews, I serve-up nice insider scoop (no low-budget tea!), and I do it in a humorous and enjoyable approach.

I’m a fast-talker and have a background in stand-up comedy, so I ensure that my tea is to-the-point and entertaining. There are one million Instagram accounts that ship information, however MY NEWS is credible and enjoyable. Folks know what to anticipate once they come to me — and it’s at all times a good time. Lauryn at all times jogged my memory to supply my neighborhood one thing of worth in each piece of content material I put out. It’s not all about me; it’s about what I can provide YOU.

♡ Hold Up with Social Tendencies

Simply since you don’t “get TikTok” doesn’t imply you shouldn’t be on it. Google that shit! Examine it and get your ass on it if that’s the place your goal demo is. TikTok and Instagram Reels are EVERYTHING proper now. My energy lies in doing video content material that may showcase my persona and wit.

Lauryn made me do a MINIMUM of 1 Reel/Video per week. That’s main as a result of at present Instagram prioritizes video content material. So it’ll push that content material to the forefront. I now intention for at the very least 4-5 Instagram Reels per week, if not day by day. This helped me grown my present’s account @nofilterwithzack from 8K to over 45K followers since I began working with Lauryn. And it’s rising quickly.

All the time research the market and keep on prime of the developments.

Do what works for you. And even when you don’t assume it really works for you, nevertheless it works in your market, then discover a method to MAKE IT give you the results you want. Foolish TikTok dances aren’t my factor; however bite-sized tea and commentary undoubtedly work for me.

♡ Have a Clear Name to Motion

When you’ve acquired their consideration, inform them what to do. Hearken to the most recent podcast episode to get the total scoop. Purchase my actuality TV-inspired wine line (offered out, once more! Keep tuned for the relaunch) for a great buzz whereas watching Actual Housewives. Purchase tickets to my reside reveals to take the expertise offline and grasp with me IRL.

Whether or not it’s your Instagram captions, your bio, your episode descriptions, or simply the content material of an episode, ensure that the call-to-action is CLEAR and EASY in your client. Lauryn taught me that that’ll maximize conversions and ship outcomes.

♡ Play to Your Strengths & Don’t Be Afraid to Present Who You Are

Although my success lied in podcasting, Lauryn was very clear that I wanted to place myself in entrance of the digicam. She informed me I’ve a definite look and robust persona, so lean into that. My hair is a vivid, icy platinum blonde (and I pay some huge cash for it). I’ve darkish stark eyebrows. I’ve NO FILTER (like my model) in relation to my opinions and I’m not afraid to share them. I’m not afraid to go in opposition to the fray, however I at all times maintain it light-hearted.

Discover what your strengths are and play to them. These strengths will set you aside from anybody else on the sphere and make you stand-out. Too many individuals analyze the market and attempt to copy what already works for another person. As an alternative, deal with what makes you distinctive and be absolutely unapologetic about it.

♡ COLLAB. COLLAB. COLLAB.

Lauryn is aware of the significance of collaborating with different creators. It helps to raise you each up and amplify your manufacturers. I used to be fortunate sufficient to collab with The Skinny Confidential. I’ve a background in writing, so I used to be capable of provide insights on this weblog – test my posts right here, right here & right here. I additionally did an Instagram Takeover for @theskinnyconfidential with the HOT MESS ice curler.

These had been two alternatives I used to be very grateful for, because it supplied added publicity for me and my model, whereas additionally giving me a possibility to offer some further worth to the TSC neighborhood. Discover individuals in your community and give you artistic methods to cross-pollinate. It’s the quickest (and least expensive) method to develop.

♡ Set Clear Objectives for Your self

And get micro with them. Lauryn had me write out what my targets are, then beneath every purpose, define the precise steps I might want to take to get there. After which define extra particular duties I ought to be taking day by day to hit every of these metrics.

For instance, I wished to construct a stronger, extra loyal neighborhood, which meant I needed to interact and work together extra. I responded extra to feedback and DMs (time-blocking is essential right here). I began live-streaming twice every week and would reply to the reside chat. These streams ended up being a few of my hottest content material. I might ballot the viewers, taking questions on IG Tales, and join with them extra. Now I’ve such an unimaginable neighborhood round me, often called the “Zack Pack” — and so they’re trip or die! So, set your targets and get to work.

I cherished attending to work with Lauryn and I’ve feeling this gained’t be the final time. If you’d like some sizzling insider actuality TV scoop, go observe @nofilterwithzack and hearken to the #NoFilter with Zack Peter podcast, accessible on all platforms (together with YouTube).

I even have a reality-TV impressed #NoFilter Wine line, accessible in fizzy rosé and fizzy white, packing a punch at 13% ABV, however like I mentioned, we’re offered out. Comply with my IG accounts to remain updated on the relaunch! If you’d like a behind-the-scene peek at working the #NoFilter empire, you may get humorous snippets over at @justplainzack.

♡♡♡

Make sure to stalk Zack on IG at @justplainzack & @nofilterwithzack. His podcast is so humorous too. Like, when you’re into all issues Bravo, you gotta test it out.

x, The Skinny Confidential group.

+ when you’re into housewives, stalk Dorit’s trend model right here. 

++ and stalk these wellness hacks from Tiffany Hendra.

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