There are occasions when it is advisable to make a terrific case on your music.
Whether or not you need to e-book higher gigs, safe a playlist placement, get an album evaluation, or discover sync licensing alternatives, you need to:
- Seize the eye of trade gatekeepers
- Make them curious sufficient to hear
- Show you’re a superb match for THEIR wants
Right here’s tips on how to pitch your music and get outcomes!
Within the video above, you’ll be taught:
- What makes a terrific pitch
- Methods for music pitching
- Examples of dangerous music pitches
- The instruments chances are you’ll want for an efficient pitch
- Outreach and follow-up etiquette
- And extra
Mastering your music pitch
We put on lots of hats as impartial musicians. We’re usually the creator, the marketer, and the first pressure behind our personal profession development.
In the case of pitching your music to trade gatekeepers — folks like music supervisors for TV and movie, playlist curators, report labels, music journalists and bloggers, managers, and extra — how do you stand out from the hundreds of different artists vying for a similar consideration?
The video above goes into lots of element in regards to the pitching course of, all of the property and instruments chances are you’ll wants, tips on how to craft an efficient pitch, and extra.
However for a fast overview, listed here are a few of the important issues to know:
1. Perceive THEIR wants
One of many first issues we mentioned within the video above was how vital it’s to know your viewers—not simply your followers however the trade professionals you’re pitching to.
Earlier than pitching, analysis the individual or firm you’re reaching out to. What sort of music have they featured just lately? What are their ongoing initiatives? Tailor your pitch to indicate that you just’re a superb match for what they want.
2. Develop a one-sentence pitch
Gatekeepers don’t have infinite time to sift by prolonged bios or take heed to hours of music. You might want to seize their curiosity instantly, and that’s the place a concise, compelling pitches is available in. In our dialogue, we emphasised that readability and confidence are key.
What units you aside? What’s probably the most attention-grabbing facet of your story? Sum it up in a single or two sentences!
3. Make your music simple to entry
When you’ve received their consideration, be certain that your music is instantly accessible. Don’t ship attachments or bizarre hyperlinks. Maintain it easy. YouTube is fairly common. In case you have a smartlink or web site touchdown web page with embeds and hyperlinks to the most well-liked streaming companies, nice!
When you’re pitching to music supervisors, have a web page in your web site with downloadable hi-res information, stems, and an instrumental combine.
4. Comply with-up (however don’t be aggressive)
It’s essential to verify again in. Simply don’t get annoying or pushy. Gatekeepers discuss to 1 one other and a nasty popularity can unfold quick.
Be persistent however well mannered. Ship a brief follow-up electronic mail 1-3 weeks after your preliminary pitch.
5. Count on rejection — however be able to be taught from it
Not each pitch will ship the outcomes you need. In reality, it’s a numbers sport — and MOST pitches will result in a rejection, or just go ignored. Don’t take it personally. There are sometimes lots of and even hundreds of different musicians pitching for that chance.
It doesn’t essentially imply the gatekeeper hates your music. Would possibly simply be the fallacious timing, or your music doesn’t match their present want. In the event that they clarify WHY they’ve rejected your music, be keen to listen to the suggestions and take into account what you are able to do totally different in future pitches or productions.
6. Community!
Assembly folks. It’s vital. IRL and on-line. Become involved in trade conversations, attend conferences, and actively construct relationships with the varieties of gatekeepers you’ll be pitching to down the road.
Pitching your music successfully. It takes time and follow. So watch the total video above, put together as finest you’ll be able to, tailor your message to the gatekeeper’s particular wants, and make that pitch!
Don’t hand over within the face of rejection. As a result of it is perhaps the NEXT pitch that opens doorways on your music.
